Relationship between culture and communication theories

Intercultural communication - Wikipedia

relationship between culture and communication theories

The concepts of culture and communication are strongly related, in the sense that , . „Theories are sets of statements asserting relationships among classes of. There is a complex relationship between culture and identity. According to the theory, culture is one of the many identities expressed in communication. Theories of Culture and. Communication. This article examines and compares three perspectives on culture, communication, and the relationship between.

One way we can think about this complex interplay is by looking at du Gay, et al notion of the circuit of culture. The circuit of culture is a way of exploring a product of a culture as a complex object that is affected by and has an impact on a number of different aspects of that culture. Representation — how is the meaning conveyed to the audience, user, or co-communicator? For example, what does the colour pink represent in your cultural context?

Cultural Identity Theory

Identity — refers to how meaning is internalized by the receiver or audience. Our identity is shaped by our culture, which creates a range of viable and non-viable identity options that are presented, refined and renegotiated through our communication and exchange of cultural objects. By consuming and displaying certain communicative texts and strategies, we are both claiming certain identity positions, and simultaneously rejecting others.

Meaning can be produced and reproduced in a number of ways. An individual may produce meaning about themselves in the way they dress or wear their hat. A terrorist organization may produce meaning about itself by making videos they put on Youtube.

This act of meaning production may be unproblematic within mainstream culture, and help maintain the hegemony, the dominance of a particular set of schema or values.

relationship between culture and communication theories

Alternatively, this production may challenge dominant beliefs or values in some. A pop culture example of this might have been early Lady Gaga, whose mode of dress was confrontational because it deviated from existing cultural schema about appropriate dress for someone of her class, race, gender and occupation.


Consumption — The flip side of production is consumption. Texts that do not fit this schema are confronting, challenging, even shocking.

Regulation — finally, regulation refers to the forces which constrain the production, distribution, and consumption of texts. So it is important, when considering communication within a cultural context, to remember that there are multiple factors influencing the production of text and meaning. These factors may support the text, reinforce a cultural position, or alternatively, they may challenge or confront a cultural schema.

However, with the globalisation of the media and communication landscape, it is becoming increasingly important to think about the specificities of intercultural communication. The story of the Sony Walkman Milton Keynes: Discussion Questions How would you explain what culture is in your own words? Another example is when the Europeans moved to the United States. Intercultural communication thus needs to bridge the dichotomy between appropriateness and effectiveness: Valued rules, norms, and expectations of the relationship are not violated significantly.

Valued goals or rewards relative to costs and alternatives are accomplished.

What Is The Difference Between a High-Context and Low-Context Culture?

Competent communication is an interaction that is seen as effective in achieving certain rewarding objectives in a way that is also related to the context in which the situation occurs. As well as goal attainment is also a focus within intercultural competence and it involves the communicator to convey a sense of communication appropriateness and effectiveness in diverse cultural contexts. The capacity to avoid ethnocentrism is the foundation of intercultural communication competence.

Ethnocentrism is the inclination to view one's own group as natural and correct, and all others as aberrant. People must be aware that to engage and fix intercultural communication there is no easy solution and there is not only one way to do so. Listed below are some of the components of intercultural competence.

Intercultural communication

A judgment that a person is competent is made in both a relational and situational context. This means that competence is not defined as a single attribute, meaning someone could be very strong in one section and only moderately good in another. Situationally speaking competence can be defined differently for different cultures. For example, eye contact shows competence in western cultures whereas, Asian cultures find too much eye contact disrespectful.

This means that one's behaviours are acceptable and proper for the expectations of any given culture. The behaviours that lead to the desired outcome being achieved. This has to do with emotional associations as they communicate interculturally.

Feelings which are one's reactions to thoughts and experiences have to do with motivation. Intentions are thoughts that guide one's choices, it is a goal or plan that directs one's behaviour. These two things play a part in motivation. Terms people use to explain themselves and their perception of the world.

relationship between culture and communication theories

Behaving in ways that shows one understands the point of view of others Task role behaviour: Tolerance for unknown and ambiguity: