Editorial Reviews. About the Author. One of India’s most versatile entrepreneurs, Kishore Biyani There is a lot to learn from Kishore Biyani and his book – it happened in India: 1) India is a land of opportunities and shortcomings, depending on. It Happened in India: The Story of Pantaloons, Big Bazaar, Central and the Great Indian Consumer. Apr 1, by Kishore Biyani and Dipayan Baishya. Born in a middle class trading family, Kishore Biyani started his career selling It Happened in India and millions of other books are available for instant access.

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There were postponements in planned expansion and downsizing in some areas. The book has its own underlying connotations,sometimes giving advice and at other biyami detailing the qualities of Kishore Biyani who rose from a common baniya to become one of the top entrepreneurs in India.

It Happened In India: The Story of Pantaloons, Big Bazaar, Central and the Great Indian Consumer

This outlet, which was more than twice the size of any other store in the city, opened in August Good informative book, but gets repetitive and sometimes a tad boring. The book is filled with excerpts from those people involved with Kishore Biyani right from family members to top executives who were given a free run to make decisive actions and never to scoff even if the decision turned against. It delves in the live of Mr.

Also one big advantage of this book is that it’s in One of the prime reasons why I like this book so much is because its written in a simple and structured manner which makes it fun to read. Dec 13, Shantanu rated it really liked it.


Return to Book Page. He has mentioned his successes as well as his failures. Pantaloons is no longer a part of the Future Group. Want to Read Currently Reading Read. He progressed to selling his own brand of clothing fabric and then to manufacturing trousers using it, which in turn led to the launch of his Manz Wear garment manufacturing business in Jan 24, Anirudh Jain rated it liked it.

There are different perspective to look at the book. Things appeared to be improving after the initial shockwave of He studied their mentality and their approach towards buying.

Quotes from It Happened In In For ex, he was against the idea of making plush interiors and shiny environment inside Big Bazaars as the customers might not enter thinking everything is too expensive.

Biyxni a moment while we sign you in to your Goodreads account. Feb 08, Pradeep Thakur added it.

One of the prime reasons why I like this book so much is because its written in a simple and structured manner which makes it fun to read. In all, the book has come from one of those people who rose kishorf being a common man to re-define the way people shop. As large business houses enter the retail space, Kishore Biyani is not just concentrating on retail but aiming to capture the entire Indian consumption space. Turnover in was 47 billion rupees.

A must read who wants to understand indian buying behaviour. Jun 03, Rohon rated it really liked it.


Kishore Biyani – Wikipedia

In addition to the threat posed by the conglomerates, the economic downturn affected Biyani’s business and his methods. He has said that “I spent the better part of the day outside college with friends, wandering around new places and understanding and interpreting the real world. He nook running the largest retailer in the country and biynai named as retailer of the year by the National Retail Federationwhich at one earlier point had refused even to admit him.

But the how a man managed to establish modern retail in India where retailing was largely disorganised and lacked any success story to imitate? It is not just a story of the Future Group but also how biyank retail sector evolved in India post economic liberalisation.

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Bythe Pantaloon franchise was turning over 9 million rupees but with a smaller profit margin. Through out the book he mentioned about his experiences about Indian market and how he applied different strategies to be s Kishor Biyani, a man kishorr Pantaloon, Big Bazaar, Central, etc.

From building shopping malls, developing consumer brands to selling insurance, he is getting into every consumer business. Good to read for someone who a frank account of blok and growth of future group. Sep 02, Ravish rated it really liked it.