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New technologies and social engagement of consumers – seeming or real innovation? Open in new tab.

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Language supported English United States.

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My Contacts Backup Rated 2 out of 5 stars. An overview of scientific literature leads to the recognition of the potential value of such activities, going beyond the effects of tangible support of causes.

The analysis of the benefits and risks for companies, consumers and the social causes has shown potential disparities in value distribution between the parties at the expense of social goals. Sign me up Stay informed about special deals, the latest products, events and more from Microsoft Store. The article presents the different types of marketing tools used by enterprises that introduce new technologies to create relationships with consumers and involve them bitay social activities.


Najlepsze Styl Życia Darmowe Aplikacja na iPhone Ranking w App Store Polska

Meu Vivo Rated 5 out of 5 stars. By clicking sign up, I agree that Citay would like to hear from Microsoft and its family of companies about Microsoft Store and other Microsoft products and services. This app can Use your location Use your webcam Access your Internet connection and act as a server. Report this app to Microsoft. To withdraw consent or manage your contact preferences, visit vihay Promotional Communications Manager Privacy Policy.

United States – English? Moreover token support is not a substitute for actual acts of charity but increases the likelihood of further social involvement of consumers. Is homo economicus happier?

To rate and review, sign in. Skip to main content. The moderating effect of cause-brand fit, “Journal of Marketing Communications”, vol. Canada – English Are you looking for Microsoft Store in: Installation Get this app while signed in to your Microsoft account and install on up to ten Windows 10 devices. Consumer responses to social alliances, “European Journal of Marketing”, vol. You are shopping Microsoft Store in: Tinkoff Rated 5 out of 5 stars. Firm stereotypes matter, “Journal of Consumer Research” vol.


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The main concern is related to the real value of token support undertaken by e-consumers. Implikacje dla marketingu, “Marketing i Rynek”, nr 12, s.

How you found the violation and any other useful information. Age rating For ages 3 and up.