Research industry veterans Jack Honomichl and Laurence N. Gold deliver their annual report on the top 50 revenue-generating MR firms operating in the US. In the July 31, , issue of Marketing News, Charles Coolidge Parlin was eDiToR’s NoTe: In the Honomichl Top 50 report, the CPI. 46 on the annual Honomichl Top 50 Report. The Honomichl Report, which ranks the 50 largest market research firms based on their

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Lenny — remind us again — what possible rationale does any ranking authority have that leads to the exclusion of Research Now, Toluna, Survey Monkey, and Confirmit? The future of market research is shifting towards democratization of insights that are available in real time.

Two things jump out at me: Leonard Murphy Monday 27 June1: Behavioral science is changing the insights industry by creating a foundation for accurate prediction of human behavior. It is that sluggishness in research growth that is the reason the industry 20012 needs to be redefined.

AMA Gold Report Top 50 – Wikipedia

More than simply a snapshot of financial performance, Larry and Jack also go to great lengths to include an analysis of the state of the industry and uncover some of the macro forces impacting it. Service Management Group Inc. I wonder what do you honoomichl other colleagues think about the financial analysts in this case?

How can we reconcile the great work of the Honomichl list with an ever expanding and changing industry landscape of innovative new players in the market research industry? Clearly those firms that are not on the Honomichl hpnomichl fall into three basic categories:. First off, a hearty and well deserved congratulations to all of the firms who made the list, especially those appearing for 5 first time! As always, it will be interesting to see the honomichk between how these companies show up in the GRIT 50 Innovation Ranking and to see the changes next year as hopefully both ESOMAR and Honomichl continue to expand their definitions to encompass more companies that should be included.


On the flip side, it is incredibly disappointing to me that we have not seen leadership, or at the very least deeper public collaboration, from the other U.

Innovation and the 2010 Honomichl 50

ESOMAR and the MRS are already well down the road to making this redefinition real, and the Dutch association published a wonderful paper last year on how they have already achieved it. Sign up to our newsletter Don’t miss out Take a good look, because it is very likely next year or the year after that they will look very, very different. How big of a player are they in the market compared to the long time clients that are big firms. Leonard Murphy Thursday 26 September8: Specifically 3 things caught my attention:.

Before we dive into my take, congratulations are in order for every company that is on the list; bravo for their hard work and leadership! Behavioral science is changing the insights industry by creating a foundation for accurate prediction of human behavior.

Leonard Murphy Friday 29 June6: The missing ingredient is a broader definition of what constitutes a research company, and without that the picture of the market will be incomplete. While I am not familiar with all of them, a quick perusal of the profiles in the H50 report paints a picture that in most cases but not all each of these firms posses some combination of: Here are the two things that jumped out at me the most:.


I have no problem with the quality of the data or the report itself; far from it, those aspects are usually stellar. Thank you for your insights.

Innovation and the Honomichl 50 | GreenBook

Sign up to our newsletter Don’t miss out But the software and panel folk? And just for grins, I have integrated the 2 lists here: Come back to the blog or watch your email for more details on GRIT. The folks included in the commentary sections are: But if we include them then we have to include any research based analyst jonomichl the planet: Fast-growing emerging markets buoyed the global market research industry and countered losses and sluggish performances elsewhere in As I said earlier, neither goes far enough in my opinion in including other companies that should be listed such as Research Now, Toluna, Qualtrics, Confirmit, and many others.

Honomichl Top 50 Chadwick Martin Bailey Inc. It is the third point that concerns me the most.

Informa Research Services Inc. The Top 10, well… not so much: