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That's something you'd be hard-pressed to market in today's society. Behind Optimus Prime and Megatron, Starscream is one of the most .. and was depicted as being in a relationship with Chromia, and was one of the first. And given what it costs to make and market one of these films (an eastimated The gun turned into the megalomaniacal villain Megatron, the tape player The heroes were led by tractor-trailer Optimus Prime, whose most loyal . played into the emotion of the relationship of the two,” di Bonaventura says. Megatron has a close connection with Soundwave. The Decepticons escaped when Optimus Prime returned in a new body and destroyed the Citadel.
Not much to their descriptions but they do make sure to mention what kind of car each Autobot turns into. A few notes and some stills from the official game adaptation Partners: This actually takes you to a new site that contains some more material.
The bigger story is the the movie sponsored the ability to organize your MySpace photos into albums. In the wake of the second trailer, the one released in December 06, Paramount created SectorSeven. The soundtrack site even featured a game you could play that has you match a band from the album to a scene from the movie. Kind of fun and at least a good attempt at adding some interactivity to the site. Plus, note all the links to the various official sites and MySpace pages for the bands.
Advertising and Cross-Promotions By my count there are at least 12 TV spots that were created and I am not going to attempt to catalog them all.
Of course efforts by the studios to drape an L. They tried it again a month or two later and it seemed to not be such a disaster. Many of the details in this section come from this Hollywood Reporter story.
On to the cross-promotions and product placement deals: After all, this is a movie about giant robots, some of whom turn into cars. And GM is the company that supplied the Earthly models for those cars. It also means the cars are being featured in most commercials, the video game and have been turned into toys.
All they had to do was supply two of each model for use in filming, including building the not-in-production Camaro. GM did, though, chip in some extra cars to use in the background of the movie. Of course the GM placement deal necessitated changing the look of the cars these characters transformed into in previous incarnations of the franchise.
The biggest point of discussion is Bumblebee since, in his position as a fan favorite character, any messing with him is sure to elicit outrage from those fans. Bumblebee started life as a Volkswagon Bug and not only was he featured prominently on the original cartoon but his toy was pretty inexpensive, making it a required part of any Transformers collection.
- Wulf Space
There was a good amount of online discussion when it was announced he would be a Camaro in the movie, most of it fairly critical of the realities of product placement deals and how dare Bay mess with our childhood and such. GM not needing to ante up for the placement deal itself meant they had lots of cash with which to co-brand and co-promote the movie and their involvement with it.
The company created at least two microsites for Transformers the first of which is AutoBotsRollout. There were stills, stats and more available for all four cars as well as wallpapers of both the cars and the characters.
The site also featured about ten exclusive clips from the film. The second, ChevyAutobotswas a pretty fun online game that allowed you to take any Chevrolet model and turn it into a Transformer. They also created a short little promotional ad for the site.
For the Pontiac Solstice, GM created a sweepstakes that ran not only in print but also online at the Maxim Web site featuring Megan Fox, who plays the love interest in the movie. It seems a key plot point revolves around the online auction site and was included in the script before any deals were hammered out or, indeed, even discussed.
But when presented with how the company was being used in the movie eBay decided to get involved in a big way.
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There is also a dedicated page for all things Transformers that are being sold through the site. In another deal that apparently emerged from true script usage, Vespa ran a promotion giving away movie tickets to people who came in to test drive one of the scooters.
Folks could also enter to win a Vespa scooter while they were in the dealership. The drink got some product placement as well, with a Mountain Dew vending machine appearing in the film. That effort got significant ad support, including in-store signage and an online componentincluding movie-themed games and a contest. The retailer also put the logo on bags along with a promotional code you could use to send a text message and access exclusive free mobile content.
The online contest Foot Locker created actually tied back to Vespa, giving away a scooter to the winner. That effort was supported with its own round of online, TV and print ads, including this one that promoted the promotion in an issue of Nick Magazine. Just a week or so before the movie hit screens Cartoon Network gave fans an assurance that the brand is sticking around for a while.
Marvel Comics shoe-horned a story of The Avengers meeting the Transformers into a four-issue limited series that went back a short while in the Marvel Universe timeline to the days before Civil War and its fallout.
Background Alien robotic life forms from the planet Cybertron, Optimus Prime and Megatron are the leaders of the two dominant robot factions, the heroic Autobots and evil Decepticons. While both characters have existed in several iterations, the common threads are always that Megatron began the Cybertronian Wars, that Optimus rose to stop him, and that they have both led their factions for countless millennia before coming to Earth.
As a result, both characters have a complicated history, and know each either almost as well as they know themselves. Optimus is a wise and compassionate leader, who believes all life is sacred and has often sacrificed himself for the well-being of others, both Autobot and human. Megatron is a megalomaniac, convinced of his superiority and willing to sacrifice anyone and anything to achieve total dominance.
Their rise to leader status further confirms this- Megatron rose to power through battle and propaganda, while Optimus was chosen as a Prime due to his compassion and desire to protect all life. Their underlying philosophies make for easy conflict and give both a great amount of determination to succeed, which gives viewers a great deal of interest in the stories. However, the various iterations of the franchise through TV, film, and comic books, has added a great deal of detail and depth to their relationship.
In the beginning, Optimius was actually a follower and friend of Megatron, who spoke of creating a better world. But the only place Megatron could possibly recruit that many fallen warriors Darkness Rising, Part Five[ edit ] Ratchet: Optimus, if you leave me stranded on a planet teeming with humans, I will never forgive you.
Optimus Prime never disappoints. Surely, Lord Megatron, the Autobots are up to something. I chose my side. Where is my ship?! We would never make it, Lord Megatron! Don't be a fool!The Voices of Optimus Prime & Megatron @ HasCon 2017
Take flight and retreat!! Decepticons, it is with deep sorrow that I note for the log Megatron's spark has been extinguished Without a means of leaving this world, we Autobots take strength in the bonds we have forged with our three young friends - true warriors. If not in body, then in spirit. My name is Optimus Prime, and I send this message.
Though we did not choose to be of Earth, it would seem that we are here to stay. If you approach this planet with hostile intent, know this: We will defend ourselves.
We will defend humanity. Masters and Students[ edit ] Vechicon Soldier: If we failed to conquer Earth under Lord Megatron's command, what hope do we have now while the Autobots still defend it?
I studied for millennia under our former master, thus I am equipped to lead you. Maybe it needs one of these doohickeys You're a motorcycle, Arcee.
Movie Marketing Madness: Transformers
Shouldn't you know how to build a motorcycle engine? You're a human, Jack. Can you build me a small intestine? Rise and serve your new master! Skyquake serves only one master.