Marketing Mix–The 4Ps and 4Cs | Marketing Portfolio
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The 4P’s & 4 C’s in Marketing | The Optima Kart - World's Largest & Cheapest Online Mega Store
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Marketing Mix–The 4Ps and 4Cs
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Whether you are thinking of setting up, starting or expanding your business or selling any product or service, these four elements should be top-of-mind all the time: Exactly what product or service are you going to sell to this market? Define it in terms of what it does for your customer. How does it help your customer to achieve, avoid or preserve something? Exactly how much are you going to charge for your product or service, and on what basis? How are you going to price it to sell at retail?
How are you going to price it at wholesale? How are you going to charge for volume discounts?4P 4C
Is your price correct based on your costs and the prices of your competitors? Where are you going to sell this product at this price? Are you going to sell directly from your own company or through wholesalers, retailers, direct mail, catalogs or the Internet?
Promotion includes every aspect of advertising, brochures, packaging, salespeople and sales methodology.